Fine Jewelery Store in Princeton, IL
Clocks & Watches in North Central Illinois
North Central IL Jewelery Store Location Map
North Central IL Jewelery Store Location Map

Bruce Jewelers » Leading Professional Fine Jeweler in North Central Illinois

For over 72 years, Bruce Jewelers has served as one of North Central Illinois’ leading professional jewelry businesses. Our policy is to provide the customer with the finest quality products at competitive, everyday prices while offering trusted customer service.  We are determined to maintain our traditional reputation for service while providing innovative design, repair and service products.

Call Bruce Jewelers today 815-875-2289 or stop in and visit us! Store hours are from Monday - Thursday 9am-5pm, Friday 9am-7pm, Saturday 9am-5pm!


Our Black Friday Event That Goes BEYOND BLACK FRIDAY! In-Store Balloon Event! Stop in and see us on Friday, November 23rd, Saturday, November 24th and Monday, November 26th. POP IN AND POP A BALLOON to get your discount ticket worth an additional 10 – 30% off on Holiday flyer merchandise and in stock merchandise not already discounted. Excludes repairs and services! Bring a friend and experience BRUCE JEWELERS!

Black Friday Event

Associations and Accreditations:

  • Member Jewelers of America
  • Member Chicago Jewelers Association
  • Member American Watchmakers Clockmakers Institute
  • Certified Master Watchmaker
Bruce Jewelers · 631 South Main Street • Princeton, IL 61356· (815) 875-2289 · brucejewelers@frontier.com